“Make it Famous” for DDB° Sidney

My good friends from DDB° Sydney, called me again and invited me to be part of a brand new project: “Make it Famous”.
They wanted to invite future advertising grads, to apply to a job in the agency. So, they invited the best art directors/illustrators in the world to select an obsolete object and make it famous.

“Do you think you could make a rock famous? How about a pen lid, or some tumble dryer lint? At DDB, we believe in finding a truth in every product and then revealing it in the most unique and creative way possible. We’re looking for people who have the passion, talent and creativity to do the same.”

I picked the ROCK, of course haha, and this is what I did: